Digital Marketing

Course Level :

Duration : 3 Months

Category : DigitalMarketing

This  course is designed to help you master the essential in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Course Outline:

Module 1:
Introduction to Digital Marketing
Module 2: Website Development
Module 3: Lead Generation & Management
Module 4: Web Analytics & Reporting
Module 5: Search Engine Optimization (SEO)
Module 6: Campaign Marketing & Management
Module 7: Search Engine Marketing (SEM)
Module 8: Content Marketing & Management
Module 9: Email Marketing & Management
Module 10: Affiliate Marketing & Management
Module 11: Social Media Marketing (SMM)
Module 12: Mobile & Proximity Marketing
Module 13: Video Marketing
Module 14: Strategy & Planning